The Grape Ape edition blends the juicy richness of grape with the crystal clarity of liquid diamonds, wrapped in Percy’s frosty identity. It’s a preroll that embodies strength, indulgence, and premium sparkle — a perfect balance of bold flavor and icy refinement.
Sensory Storytelling
- 🌬️ Aroma Concept: Frosty mint layered with lush grape sweetness.
- ❄️ Flavor Concept: A cool bite melting into bold, fruity depth.
- 💎 Experience Concept: A sparkling rise to clarity, grounded in indulgent richness.
Visual Identity
- Packaging: Frosted tins with holographic grape clusters and diamond accents
- Design Motifs: Snowflakes refracting into grape prisms, icy peaks glowing with purple light
- Color Palette: Deep purples and silvers contrasted with shimmering blues and whites
Lifestyle Positioning
Grape Ape Percy Liquid Diamonds Infused Pre-Rolls are for bold personalities and tastemakers who want indulgence with elegance. It’s the brand for those who thrive on rich flavor wrapped in premium frost.
Campaign Ideas
- Slogan Series:
- Social Media Snippet:
“Grape Ape Percy Liquid Diamonds — bold fruit wrapped in sparkling frost.”





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