Persy Snowcaps Zaza Edition

The Zaza Edition takes the frosty resilience of Percy Snowcaps and infuses it with the untamed, vibrant energy of Zaza. It’s a collision of discipline and chaos, clarity and heat — a brand identity that feels both unstoppable and unpredictable.

Sensory Storytelling

• 🌬️ Aroma Concept: Crisp alpine freshness with a wild, spicy kick.
• ❄️ Flavor Concept: Icy mint layered with exotic zest — refreshing yet fiery.
• 🏔️ Experience Concept: A sharp rise to clarity, followed by a rush of untamed energy.

Visual Identity

• Colors: Frosted silvers and blues contrasted with neon purples and fiery reds
• Symbols: Snowflakes breaking into electric sparks, mountain peaks glowing with wild light
• Typography: Bold, jagged fonts with graffiti-inspired accents

Lifestyle Positioning

Percy Snowcaps Zaza Edition is for those who thrive on contrast — cool under pressure but wild at heart. It’s the brand for rebels, creators, and risk-takers who want to stand tall in the storm and dance in the fire.

Campaign Ideas

• • Slogan Series:
    • “Ice in the veins, fire in the soul.”
    • “Cool discipline, wild energy.”
    • “From the summit to the streets.”