Persy Snowcaps Candy Edition

The Candy Edition transforms the icy resilience of Percy Snowcaps into a playful, indulgent experience. It’s a fusion of cool clarity with sugary delight — a brand identity that feels both powerful and fun.

Sensory Storytelling

• 🌬️ Aroma Concept: Crisp mint layered with fruity sweetness, like candy-coated freshness.
• ❄️ Flavor Concept: Frosty bite melting into vibrant candy notes — refreshing yet indulgent.
• 🍬 Experience Concept: A cool rise to clarity followed by bursts of playful energy.

Visual Identity

• Colors: Bright candy pinks, electric blues, frosted silvers
• Symbols: Snowflakes swirling into candy swirls, icy peaks topped with lollipops
• Typography: Bold, playful fonts with frosted textures and candy-like curves

Lifestyle Positioning

Percy Snowcaps Candy Edition is for those who want fun with their strength. It’s the brand for dreamers, creators, and party-goers who thrive on contrast — cool under pressure but sweet at heart.