Brand Essence

Percy Snowcaps Bacio Gelato is the meeting point of icy resilience and velvety decadence. It’s a name that evokes both the chill of alpine peaks and the creamy richness of Italian gelato. This duality makes it a symbol of strength wrapped in sweetness.

Sensory Storytelling

• 🌬️ Aroma Concept: Crisp mint and pine layered with subtle notes of cocoa and cream.
• ❄️ Flavor Concept: A frosty bite that melts into smooth, dessert-like richness — refreshing yet indulgent.
• 🏔️ Experience Concept: A climb to clarity followed by a soft, luxurious landing.

Visual Identity

• Colors: Icy silvers, frosted blues, and creamy pastel tones
• Symbols: Snowflakes swirling into gelato swirls, mountain peaks softened by clouds
• Typography: Bold, modern fonts with smooth rounded accents to balance strength and sweetness

Lifestyle Positioning

This brand appeals to those who want balance in their vibe — the cool edge of discipline paired with the indulgent pleasure of reward. It’s for creators, athletes, and dreamers who know that power feels best when it’s softened by delight.

Campaign Ideas

• • Slogan Series:
    • “Strength never tasted so sweet.”
    • “From the summit to the scoop.”
    • “Cool clarity, creamy indulgence.”